Blog

  • Empowering Decision-Making: The Role of Business Intelligence and Analytics

    In the modern business landscape, data is more than just numbers; it's the lifeblood that drives decision-making, strategic planning, and competitive advantage. Business Intelligence (BI) and Analytics have emerged as pivotal tools in harnessing...

  • Maximizing Customer Relationships: The Advantages of CRM Systems

    Understanding and managing customer relationships is paramount in the competitive landscape of modern business. Customer Relationship Management (CRM) systems have emerged as essential tools, enabling companies to streamline customer interactions,...

  • Unveiling the Power of Numbers: The Rise of Data-Driven Marketing

    Harnessing Insights for Precision and Impact in Modern Marketing Strategies In an age where information is king, data-driven marketing has emerged as the cornerstone of successful strategies, transforming how businesses connect with their...

  • Best Practices for Responsive Design

    Responsive web design is an approach where a website is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. As we step into 2024, responsive design is...

  • A Guide to Building Accessible Web Applications

    Building web applications that are accessible to all users, including those with disabilities, is not just a legal requirement in many jurisdictions but also a moral and ethical imperative. This comprehensive guide will explore how to create web...

  • Mobile Development: Native vs. Cross-Platform Solutions

    In the ever-evolving realm of mobile app development, one of the fundamental decisions developers face is choosing between native and cross-platform solutions. Both approaches have distinct advantages and challenges, and the choice largely depends...

  • What is UX and how does it differ from UI

    It would seem that there is nothing complicated here: UX is the user experience, or how users interact with the product, and UI is the user interface and how this product looks. It seems to be impossible to confuse. But concepts do not live...

  • Mobile Application Development Lifecycle: Important steps

    Mobile apps are a convenient tool for any business, with which you can increase loyalty and audience reach, reduce the distance between the business and the end user, and always stay in touch. If you want to promote your business, increase profits...

  • Analytics for every purpose

    Analytics has the same importance of marketing activities as any other activity. In its absence, it is impossible to determine whether your business is thriving successfully and what actions to take next. Below are the types of tools used in...

  • All about preparing content for the site

    Preparing content for a website is one of the most important stages of working on an online resource. After all, no matter how beautiful and modern the design is, unprofessional or inappropriate content can spoil everything. We have already told...

  • Why you should hire outsource developers

    ...even if you have your own. In any business, a team is one of the most important criteria for success. It is the team that creates a product or service that will help the business to open new horizons. At the same time, hiring and managing a team...

  • Anchante Introduces Major Updates to Its Conferencing Solution

    Anchante Solutions has upgraded its Conferencing Solution Anchante™ to improve collaboration and productivity for businesses and individuals.  The enhancements to Anchante™ will enable better communication and collaboration for customers of the...

  • Best AI for all occasions

    A neural network is a computer model created to process information that has a structure similar to the structure of neurons in the brain of living organisms. Neural networks are used for a variety of tasks, such as classification, pattern...

  • Why is it worth hiring third-party developers, even if you have your own?

    In any business, a team is one of the most important criteria for success. It is the team that creates a product or service that will help the business to open new horizons. At the same time, hiring and managing a team is a pain for many...

  • Fundamentals of technical literacy for young digital project managers. Part 2

    What are the servers and how to configure them, why backup is needed, as well as briefly about how email and SSL certificates work In the last episode: we talked about how the Internet works, why IP addresses and DNS servers are needed, drew...

  • Anchante Announces Significant Updates to Its Conferencing Solution

     The enhancements are focused on improving hybrid collaboration experiences to foster a more secure and inclusive work environment. Anchante™ is a cloud-based solution that provides the most efficient work-from-home or collaboration. It can be used...

  • Frontend & Backend on Framework

    Frameworks are not only on the backend, but also on the frontend (and there are generally in a bunch of other languages that are not related to the web). Among them are React, Angular, and Vue. JS that makes it easier to write code for user...

  • Fundamentals of technical literacy for young digital project managers. Part 1

    In this part of the article, we will learn about: how the Internet works, how frameworks differ from CMS, as well as briefly about integration, crowns, agents and programming languages. Those who follow us on Youtube have probably already...

  • What defines the terms of a site development

    Why is it that in one studio the terms of website development are called 2-3 weeks, and in another — several months or more? What does the deadline depend on — on the professionalism, the workload of the agency with projects or on the banal...

  • Non-standard design testing methods

    Experienced designers can do a lot — create a beautiful visual of the site, think over a convenient structure, and perfectly adapt the site to different screen resolutions. But they can't read the thoughts of your site's customers. Yes, design...

  • Which PHP solutions are the best

    PHP is a powerful server-side scripting language that provides comprehensive, high-quality solutions for a range of industries, including e-commerce, education, real estate, and healthcare. The PHP programming language has been around since 1994...

  • IT services for the effective implementation of a startup idea

    IT services for the effective implementation of a startup idea   The business sphere is becoming more and more dependent on modern technologies. Expert opinion is that business becomes competitive using modern technologies, services and automation...

  • What is MVP and how to create it

    To achieve success with minimal risks and costs in an environment where 90% of launched startups are closed, each project should start with the launch of a minimally viable product. In this article, we will analyze the concept, types and stages of...

  • What development methodology to choose for your project

      Over the years of our work, we have come across all the main software development methodologies. We applied each of them separately, tried to combine different methods, used the best aspects of different approaches to meet the needs of customers. In this...

  • The Benefits of Data Enrichment

    Data enrichment is one of the processes that improve and supplement raw data. These processes combine 1st party data with other information from internal and external sources.   How does data enrichment work?   The process of data enrichment begins with...

  • Frontend Development Trends of 2022

    The year of 2022 is coming to an end, and it is already possible to analyze its main trends in the field of frontend development. Let's look at the key industry trends that developers should take into account in order to keep up with competitors. Changes in...

  • Benefits of cloud infrastructure for new businesses

    Adopting cloud infrastructure is primarily motivated by its effectiveness, scalability, and accessibility. Discover the additional factors driving startup companies' adoption of the cloud. Provisioning computing services over the internet is a...

  • Mobile Apps: Secret of Success

    Modern world is mobile. Having a user-friendly and attractive mobile application is a must for every business. But how to make sure the app brings the results that the business expects? Let us look at some of the principles that you should follow...

  • Everything you need to know about personalization in UX Design

    When it comes to improving the user experience, personalization plays a key role. Nowadays, users are looking for more opportunities when using products and services on the internet. And their expectations easily and quickly grow along with it....

  • .NET and Java: Which platform is right for your software development?

    Choosing a framework is not easy when you start thinking about your future as a software developer, especially if you are a beginner. Learning a programming language takes time and  effort that you don't want to waste. It's also stressful to think...

  • The Importance of Content in Web Design

     Let us talk about how to properly use visual content in order to direct users' attention to important information and lead to the completion of a targeted action. What is really important for creating an effective website design. This is a really...

  • What is a Customer Journey Map (CJM) and how to build it correctly

    The Customer journey map (CJM), or user path map, is a tool that helps improve the customer experience. We tell you with examples how to build a map and with which tools it is more convenient to do it.  Custom path maps are one of the most popular UX...

  • Let's talk about cookies

    Cookies are small files stored on computers and gadgets, with the help of which the site remembers information about user visits. What are cookies?  Simply put, when a user performs some action on the site, for example, adds an item to the cart or...

  • E-Commerce 2021: Trends & Technologies

       Although e-commerce is a fast-growing industry, COVID-19 has further accelerated its transformation. According to forecasts by the Adobe Digital Economy Index, global online sales will reach $4.2 trillion this year. And the share of e-commerce in the...

  • What is Big data Analytics?

    A long time before the term 'big data' appeared, organizations utilized essential information examination – numbers in accounting pages – to acquire significant bits of knowledge on client conduct. Today, the progression of innovation has arrived...

  • Top 3 Benefits of Adopting B2B Influencer Marketing

    Influencer ads have been around for a long time. And its popularity is growing rapidly among B2B marketers. This often happens because you're aware that it's a wise choice over expensive and unreliable traditional advertising methods. In any case,...

  • How Can B2B Predictive Analytics Reinvent Your Business?

    Mining meaningful and actionable insights from business data are oftentimes a massive hurdle for marketers. However, technologies like Artificial Intelligence (AI) and Machine Learning (ML) are changing this scenario for better outcomes; by...

  • How Cloud-based digital marketing is rapidly transformed

    Since cloud innovation was first utilized it's changed the manner in which we've done a great deal of things. There are numerous advantages of distributed computing and utilizing cloud technology. What this article will address is the connection...

  • Handling Covid-19 in the workplace. 3 lessons from the forefront

    After almost a full year of managing COVID-19, companies like yours have taken a great deal of measures. Exercises you didn't request, and possibly never needed to learn. In any case, significant movements that assist you with ensuring...

  • 5 Ways Technology Can Improve Modern Healthcare

    Nowadays we cannot even imagine our lives without technological progress. It made a revolution in most industries and in ways they operate. Healthcare is no exception. As an industry, healthcare is probably the most conservative in embracing...

  • 5 Principles of Corporate Low-Code Application Development

    In 2020, low-code application advancement went standard. Associations wherever focused on the capacity to quickly adjust, making the Low-Code Application Platform (LCAP) a fundamental piece of the undertaking innovation stack. Low-code might be...

  • Simplifying IoT Technology: An Internet First Approach

    What is the Internet of Things (IoT)? The Internet of Things (IoT) may not be a revolutionary brand-new idea. But still it is in reality a broadly examined subject among the majority coming from different specialized, financial and social...

  • Ways Low-Code Helps Reduce Technical Debt

    In the course of recent months, associations got up to the requirement for computerized advancement and change as an existential issue. Business pioneers perceived that product is integral to advanced development. As the need to rapidly make more...